• EURIE is the new meeting point for international higher education connecting other parts of the world with the great potential of the Eurasian region.

  • 2017 EURIE Summit Invitation at Turkish Higher Education Council website

  • Some of Our Participants

  • EURIE annual summit features an exhibition and a conference to expand the knowledge, networks and collaboration opportunities for the participants.

WORKSHOPS

Conference Program 2017

Click on the title to see the details.

Brief Description: Internationalization is not a one-size-fits-all formula. With so many different dimensions to internationalization, so many instruments to choose from, how do you select the instruments that will fit your institution perfectly? Some of the topics that will be covered in the workshop are: Various definitions, aspects and instruments of internationalization in higher education; instruments such as student and staff mobility, international partnerships, internationalization of curriculum; strategic planning; SWOT and SOAR analyses of your institution; financial and organizational resources needed for internationalization.

Objectives/ Learning Outcomes of the Training: Participants will be able to identify the instruments best suited to their institutions and create a roadmap for internationalization unique to their institution.

Target Audience: This workshop is aimed at International Office managers and staff of higher education institutions.

Trainer: Ayse Deniz Ozkan

Bio: Ayse Deniz Ozkan is an international education professional (12 years), with previous experience in the higher education sector as lecturer (5 years). She has worked in many areas of international education (Erasmus, exchange and summer programs, marketing and recruitment, international student services). She is currently Vice-Director responsible for Global Education and Partnerships at Istanbul Aydin University. She is also the coordinator for the conference program of EURIE Eurasia Higher Education Summit. As a true believer in the value of international education, she has contributed to various associations and engaged in peer-mentoring in this field.

Guest speaker: Christopher Bland (Coventry University, Group Director of Quality Assurance)

Brief descpription: : In today’s digital environment international marketing teams are investing more in online activities for recruitment, but are they measuring the outcomes properly? This workshop will focus on the digital skills needed to attract, nurture and convince students to enroll at your institution. This includes: creating well-structured campaigns; hints on designing high converting landing pages; mobile browser optimization; community creation on Facebook; utilizing customer relationship management (CRM) tools and marketing automation systems, tracking, analysis and ROI comparisons by channel.

Topics to be covered include: optimised web design with essential conversion activities; mastering Google Analytics; establishing goals for measurement; marketing automation tools; nurturing and engaging potential students; the role of mobile; and how to use available analytical tools to measure success by channel.

Objectives/ learning outcome: On completion of this workshop you will be able to: understand the basics of creating successful online campaigns; understand the basics of A/B testing; utilize Google Analytics in full without the help of your IT team; understand the difference between CRM tools and marketing automation systems; learn about Facebook’s engagement algorithm; and plan for the skills, tools and resources required for implementation of these solutions at your institution.

Target audience: This workshop is aimed at university and college staff with the following responsibilities: international marketing and recruitment; marketing and communications; web design and analytics; and international admissions.

Trainer: Ali C. Hantal

Bio: Mezun Group’s Chairman, Founder of VR Masters and US Country Representative of TABA/Amcham (Representative of American Chamber of Commerce in Turkey). He has applied his 17 years of experience into hosting webisodes on education and life abroad on the world’s premier Study Abroad Vertical Web TV site (Mezun.TV) targeting prospective students. He also presents seminars to international office directors of institutions from all over the world about effective uses of the new technologies to recruit international students.
Brief description: In today’s ever challenging international admissions landscape, innovative practices are continuously sought after to bring a competitive edge to any of the higher education institutions. To what degree can excellence or innovativeness in International Student Services really impact recruitment of international students and help boost up your numbers? In what shape and form should services be provided to international students? This workshop will cover the current trends in international student services, discuss the benefits and nature of providing services to international students from the perspective of international student recruiters based on relevant global case studies and identify best practices within Turkey and abroad.

Objectives/ learning outcome: On completion of this workshop, you will be able to: understand the global trends in the field of international student services and learn how to use international student services to your advantage in your institution's overall international student recruitment strategy.  

Target audience: This workshop is aimed at university and college staff with the following responsibilities: international marketing and admissions; student affairs; student activities; career office, international alumni management.

Trainer: Hande Baltacı

Bio: Hande Baltaci has completed her undergraduate and graduate studies in USA and began her professional career in international education at Harvard University’s Kennedy School of Government as a Program Coordinator. With her relocation to Istanbul, she joined the establishment team of a non-profit university and worked in management of summer programs, international student recruitment and services, and Erasmus exchange program. Since 2012, she is the director of the International Relations Office at Istanbul Şehir University (ŞEHİR), responsible for managing international student recruitment policies and agency network, setting up educational cooperation linkages and mobility programs.

Guest speakers: Pedro Ramirez (Universidad Jesuita de Guadalajara); Malgorzata Woch (Almaty Management University)